Tag Archives: Mental Floss

Will Pearson – Understanding Millennial Influencers

"This is the most educated generation in all of human history.. Resist the urge to dumb it down."

“This is the most educated generation in all of human history.. Resist the urge to dumb it down.”

William E. Pearson is the co-founder of Mental Floss, a bi-monthly magazine, which he started with Mangesh Hattikudur when both were students at Duke University. The idea was to blend knowledge with entertainment in such a way that it would be educational and fun.¬†Mental Floss then started as a magazine, and has since found a way to capture the attention of the Millennial generation through engaging in multiple forms of social media, which is, as many of the most successful brands will tell you, no small feat. ¬†Will’s talk was around how they have learned to engage their fickle audience, and how to embrace the way they view the world when you deliver content. Continue reading

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