Category Archives: Charity

US Data on Charity in 2012


How America Gives

How America Gives is an incredible resource for determining how charity is viewed today by the people of the United States. The study is based on exact dollar amounts released by the Internal Revenue Service showing the value of charitable deductions claimed by American taxpayers. It is not based on extrapolations from spot surveys or statistical models. The rankings show the percentage of their income that households donated from the money they had left after paying their taxes and covering housing, food, and other essential expenses. Continue reading

Posted in Charity. Tagged with , , .

Johnson & Johnson: New Digital Charity App

A lot of people think that “Digital Activism” doesn’t accomplish anything.  By digital activism, I mean the idea that sharing a viral message on twitter or facebook can directly support a noble cause. I could probably write a whole post on the subject of successful digital activism campaigns and other attempts that were total failures… but instead, I’m going to talk about Donate a Photo, a cool app just released by Johnson & Johnson.

It enables you to have a direct monetary impact on important charitable causes, by donating to charity in exchange for donating a photo. Very easy to do, and has enormous potential to change the way we think about raising capital for good causes. Read on for my review of the app and my thoughts on digital activism’s place in the next generation.
Continue reading

Posted in Activism, Charity, Shifting Perspectives.